The Smart Guide to USA Expansion
Real insights from our operations in Louisville, KY and San Antonio, TX. Learn why mid-size US cities are becoming the preferred choice for global companies.
Why Expand to the USA?
World's Largest Economy
Access to a $25+ trillion GDP market with sophisticated consumers and B2B opportunities.
Diverse Talent Pool
330+ million population with world-class education and diverse skill sets across industries.
Legal Protection
Strong IP protection, contract enforcement, and stable regulatory environment.
Innovation Hub
Home to leading tech companies, VCs, and a culture that embraces innovation.
Infrastructure
World-class infrastructure including internet, logistics, and business services.
Time Zone Coverage
4 time zones allow you to serve both APAC and European markets effectively.
Louisville vs San Antonio: Our Real Experience
Louisville, Kentucky
Our Experience: Excellent for customer service, back-office operations, and logistics coordination. Strong work ethic and low turnover rates (15% vs 25% national average).
San Antonio, Texas
Our Experience: Perfect for bilingual operations, technical support, and sales teams. The military presence provides exceptional project managers and security-cleared personnel.
Real Cost Breakdown
Average Annual Costs per Employee
| Cost Category | Louisville | San Antonio | NYC/SF (Comparison) |
|---|---|---|---|
| Base Salary (Customer Service) | $32,000 | $35,000 | $45,000 |
| Base Salary (Technical Role) | $65,000 | $70,000 | $120,000 |
| Benefits & Payroll Taxes (30%) | $19,500 | $21,000 | $36,000 |
| Office Space (per employee) | $3,600 | $4,200 | $12,000 |
| Total Savings vs Coastal | 45-50% | 40-45% | - |
Keys to Successful USA Expansion
What We've Learned
- •Start with one location and scale - don't spread too thin initially
- •Invest in local leadership - they understand the market nuances
- •Build relationships with local universities for talent pipeline
- •Leverage state incentives - both locations offer significant programs
Common Pitfalls to Avoid
- ✕Underestimating cultural differences between regions
- ✕Not budgeting for proper healthcare benefits (critical in USA)
- ✕Ignoring state-specific employment laws and regulations
- ✕Trying to manage remotely without on-ground leadership
Ready to Expand to the USA?
Join our waitlist to get early access to Globalify's AI-powered expansion platform. We'll share everything we've learned from our own USA operations.
Early Access Benefits
- 30% discount on first year subscription
- Free consultation with our USA expansion experts
- Priority access to our Louisville & San Antonio insights
- Custom cost analysis for your specific needs