Why We're theTrusted Advisor in Global Operations
We don't sell global solutions. We educate mid-market companies scaling from 50 to 500 agents on CX delivery AND workforce management challenges, qualify your needs, and connect you with the complete platform that delivers results.
Globalify and UnifyCX
Globalify is a lead-generation and advisory site for UnifyCX (formerly GlowTouch). When you ask us about outsourcing, we may refer you to UnifyCX, and customer-experience services are delivered by UnifyCX, not by Globalify. See our privacy policy for how enquiry details are shared.
Meet Vik Chadha, CEO & Co-Founder
"I've made every expensive mistake in global expansion so you don't have to."
That's not just a tagline—it's the hard-earned wisdom from co-founding GlowTouch (now UnifyCX) in 2002, a company that now has 6,000+ employees across 11 global locations in 7 countries. Along the way, Vik discovered that the promise of 70% cost savings through offshoring often turned into 40% after hidden costs, compliance disasters, and cultural misalignments ate away at the margins.
An Operator's Education
Before Globalify, Vik's entrepreneurial journey took him from the innovation labs at General Electric(where he was a founding member of GE Appliances' internet team in 1995) to co-founding Backupify (acquired by Datto).
But it was his experience at GlowTouch that revealed the massive gap between global expansion theory and reality.
"When we opened our first center in India, consultants promised us seamless operations within 90 days. Six months and a lot of unexpected costs later, we were still firefighting labor law violations we didn't even know existed."
That's when Vik realized—nobody who's actually done this at scale is sharing the real playbooks.
Growing GlowTouch: Learning Every Lesson the Hard Way
As a co-founder of GlowTouch (now UnifyCX), Vik helped grow its operations across the US, India, and Dominican Republic, serving clients from North America to Europe and Asia. The journey taught him that:
- •US management styles, applied unchanged, drive high first-year attrition abroad
- •A single labor law mistake in India can trigger costly penalties
- •"Cultural fit" isn't just HR speak—it's the difference between a team that struggles and one that performs
"We burned through three country managers in the Dominican Republic before we understood that importing Silicon Valley's 'move fast and break things' mentality was literally breaking our teams. Success came when we learned to place human networks on top of physical networks—respecting local work cultures while maintaining global standards."
Why Globalify Exists
After growing GlowTouch and co-founding Backupify (acquired by Datto), Vik kept getting the same calls from CEOs: "How did you actually make offshoring work?"
They'd all heard the pitch—70% cost savings, access to global talent, follow-the-sun operations. They'd all discovered the reality—hidden infrastructure costs, compliance nightmares, and teams that looked great on paper but collapsed in practice.
"I realized we were sitting on years of expensive lessons that could save other companies from learning them firsthand. Every playbook, every vendor relationship, every compliance checklist we developed through trial and error—why should the next company have to rediscover these?"
The Operator's Advantage
Education
M.S. Electrical Engineering, Virginia Tech
Focus: Distributed Systems & Network Architecture
Investment Experience
• Founder, Scalable Ventures
• Active investor, Unbridled Ventures
• Active investor, Poplar Ventures
Track Record
• Co-founded UnifyCX (formerly GlowTouch) in 2002, now 6,000+ employees
• Co-founded Backupify (acquired by Datto)
• GE Appliances internet team founder
Core Philosophy:
"Global expansion shouldn't require learning from your own disasters."
"Consultants give you PowerPoints. Software gives you dashboards. We give you the operating experience of people who have hired, trained and retained teams across countries, and the cultural lessons that kept those teams together."
We're operators who've been in the trenches, not theorists who've studied the battlefield.
Building Globalify: From Painful Experience to Powerful Platform
Today, Globalify combines Vik's hard-won operational experience with AI-powered tools and a pre-vetted network of partners, with services delivered by UnifyCX across 11 global locations in 7 countries. The platform reflects his core philosophy: "Global expansion shouldn't require learning from your own disasters."
"When I look at companies trying to scale from 50 to 500 agents globally, I see myself 15 years ago—optimistic about the opportunity but blind to the pitfalls. Globalify exists to be the partner I wished I had—someone who'd already made the mistakes, learned the lessons, and could hand me the actual playbooks that work."
"My graduate thesis at Virginia Tech was about configuring networks for success. Turns out, configuring human networks across the globe isn't that different. You just need someone who's already mapped out where all the failure points are."
"Ut Prosim" (That I May Serve) — Virginia Tech's motto that Vik lives by
Now serving the next generation of companies going global by ensuring they don't repeat his expensive mistakes.
Our Story
Globalify was born from a simple observation: companies expanding globally were failing at customer experience, not because they lacked ambition, but because they didn't understand the real challenges.
We saw the gap between global expansion dreams and CX delivery reality. While companies focused on market entry, they neglected the critical infrastructure needed to serve customers across borders, cultures, and time zones.
That's why we created Globalify - not as another vendor, but as the trusted advisor that educates, qualifies, and connects companies with proven global CX solutions.
The Problem We Solve
Companies expand globally
But struggle with customer experience delivery
They hire consultants
But get theory, not practical solutions
They try to build in-house
But face massive costs and complexity
Our Three-Step Approach
We don't just tell you about global CX solutions. We help you understand your needs and connect you with the right platform.
Educate
Provide comprehensive insights into global expansion challenges, CX delivery problems, and the real costs of poor customer experience.
- • Global expansion guides
- • CX challenge analysis
- • Industry benchmarks
- • Executive briefings
Qualify
Use assessment tools and engagement metrics to determine if you're ready for global CX solutions and what type you need.
- • Readiness assessments
- • Needs analysis tools
- • Engagement tracking
- • Qualification scoring
Connect
Introduce qualified prospects to the complete global CX platform that solves their specific challenges and scales with their growth.
- • Solution matching
- • Platform introduction
- • Seamless handoff
- • Success tracking
Why This Approach Works
Traditional sales approaches fail because they start with solutions. We start with education and build trust through value.
No Sales Pressure
We educate first, sell never. Prospects learn at their own pace and only engage when they're ready.
Better Lead Quality
By educating prospects first, we ensure only qualified, informed leads reach the solution providers.
Higher Conversion Rates
Educated prospects understand their needs better and are more likely to convert when introduced to solutions.
Our Expertise
We understand global expansion because we've studied the failures, analyzed the successes, and identified the patterns that matter.
Global Markets
Deep understanding of expansion challenges across 6+ major markets
CX Analytics
Data-driven insights into customer experience performance and optimization
Operational Models
Proven frameworks for scaling customer operations globally
Solution Matching
Expertise in connecting companies with the right global CX solutions
Our Values
These principles guide everything we do and ensure we always act in the best interests of our prospects and partners.
Education First
We believe in empowering prospects with knowledge before introducing them to solutions. Education creates better decisions.
How it shows up:
Free guides, assessments, and insights with no strings attached
Quality Over Quantity
We'd rather help 10 companies succeed than introduce 100 to solutions they're not ready for.
How it shows up:
Rigorous qualification process and only passing truly ready prospects
Transparency
We're clear about our role, our process, and our relationships. No hidden agendas, no surprises.
How it shows up:
Clear disclosure of partnerships and honest assessment of readiness
Long-term Success
We measure success by the long-term success of our prospects, not by short-term conversion metrics.
How it shows up:
Ongoing support and success tracking after handoff to solution providers
Ready to Learn More?
Start your journey to understanding global CX challenges and discover the solutions that will help you succeed.
Related Resources
All Resources
Browse all free resources for global expansion including calculators, guides, and tools.
Country Guides
In-depth guides for expanding to 8 key markets with real operational insights.
Compliance Hub
Country-specific employment regulations and compliance checklists updated monthly.